CrossMedia Inc.

Marketing

• Oversee tactical planning, execution, and reporting of campaigns
• Brainstorm and ideate new media activations and vendors
• Maintain knowledge of buying for online and offline media channels, including Digital, Search, Social, TV, Radio, OOH, and Print; role is digital heavy
• Own vendor communications and develop client relationships
• Manage the RFP process, including partner consideration sets, RFPs, and partner conversations
• Collaborate on media buying, vendor contracts, platform budgets, and campaign billing/invoicing
• Use media buying tools to execute plans and buys, including Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, and Tableau
• Negotiate discounts and added value
• Review Assistant Buyers’ work
• Ensure smooth campaign launch and execution and communicate updates internally and externally
• Manage digital media trafficking
• Perform weekly campaign pacing and performance monitoring
• Support Supervisors/Directors in developing media approaches
• Encourage media and creative integration through cross-agency presentations and timelines
• Validate reporting data accuracy and develop media points of view for clients
• Stay current with marketplace offerings and opportunities
• Participate in training, mentor Assistant Buyers, provide feedback, troubleshoot team issues, and contribute to team culture

Media Buyer – Integrated Media Investment