Delfos Energy

Marketing Analyst

• Support the creation and optimization of landing pages, forms, and other conversion points
• Set up and execute email marketing campaigns, automation workflows, and lead-nurturing programs
• Create contact lists and segments in HubSpot based on profile, interests, source, and funnel stage
• Support Inbound Marketing and demand generation campaigns, tracking the lead journey throughout the funnel
• Organize, qualify, and enrich leads from content, campaigns, events, and other acquisition channels
• Develop lead-nurturing, re-engagement, and contact-base conversion initiatives
• Keep the CRM organized and up to date, supporting lead integration and handoffs between Marketing and Sales
• Support event-related Inbound strategies, including lead capture, segmentation, and pre- and post-event communication
• Monitor campaign and funnel metrics, supporting the identification of optimization and conversion opportunities

Junior Inbound Marketing Analyst