Digital Envoy

Account Executive

• Build and develop relationships across major agency holding companies and operating agencies
• Develop relationships with planners, buyers, programmatic, data, investment and audience teams
• Educate agency teams on LocID Curated audiences, available segments and relevant campaign use cases
• Drive adoption of LocID Curated audiences across appropriate campaign types
• Help agencies discover and activate LocID Curated audiences through marketplaces and partners such as Index Exchange
• Identify briefs, campaigns, clients and planning opportunities where LocID Curated audiences are relevant
• Work with marketplace and platform partners to simplify activation
• Build relationships across teams, accounts and agencies to make adoption repeatable
• Work with Marketing on agency-facing materials, education and sales enablement
• Feed agency feedback, audience requirements and market intelligence into the LocID team
• Track adoption, opportunities, next steps and commercial activity in Salesforce
• Prospect agreed Data Platform target accounts and sectors
• Research companies, stakeholders, use cases and commercial opportunities
• Conduct initial discovery conversations with prospective customers
• Understand customer business problems, current approaches and potential LocID use cases
• Qualify opportunities and recommend appropriate next steps
• Document findings and bring in appropriate LocID management team members
• Collaborate with Solutions Engineering and Product on technical conversations
• Coordinate follow-up and maintain momentum after discovery
• Learn and gradually take ownership of technical evaluation, negotiation and contracting stages
• Manage diary, prioritize accounts and identify opportunities independently
• Travel across the US and potentially internationally for customer meetings, conferences and industry events, including regular meetings in New York

Associate Account Executive