Dixon Schwabl + Company

Marketing

• Develop media plans aligned with client objectives, audiences and budgets, particularly for small to midsized campaigns
• Build, traffic and quality check campaigns across paid search, social, display, programmatic, online video, traditional media and other channels
• Monitor and optimize campaign performance
• Manage buying, billing, documentation and financial reconciliation for assigned campaigns
• Prepare performance reports with clear insights and recommendations
• Support client and new business work through research, forecasting and strategic media recommendations
• Coordinate with media vendors and negotiate placements and pricing
• Recommend new channels, technologies and optimization opportunities
• Use approved AI and platform tools to improve efficiency, accuracy and insight
• Share knowledge and support junior media team members
• Report to the Associate Media Director

Media Buyer/Planner