Demonstrates expertise in performance marketing with a focus on managing substantial paid media budgets and optimizing campaigns across multiple channels. Proficient in structured experimentation and reporting to drive member-level outcomes while ensuring compliance with healthcare marketing regulations.

Highest-signal resume keywords

Performance MarketingPaid Media Budget ManagementGoogle Ads ExpertiseStructured Experimentation ProgramHealthcare Marketing Compliance

About the role

Key responsibilities & impact

Own paid cost per new member as a quarterly target
Own budget pacing and allocation across five channels
Build, test, and scale affiliate, programmatic and streaming audio, Meta, and Reddit
Build campaigns, manage partners and platforms, and optimize toward member-level outcomes
Manage programmatic and streaming audio partners, including planning, creative requirements, measurement, and incrementality
Direct the paid search specialist on Google and Microsoft Ads
Design and run structured tests of bid strategies and campaign types, including AI Max
Plan for seasonality in addiction-treatment demand and cost per click
Maintain offline conversion tracking and value-based bidding
Ensure paid activity meets LegitScript certification and platform policy requirements
Build and manage the affiliate program, including partner recruitment, vetting, terms, quality tracking, and compensation
Structure affiliate and partner compensation with Legal and Compliance, including EKRA and Anti-Kickback requirements
Own website-visitor-to-lead conversion
Build and run a disciplined experimentation program for landing pages, creative, forms, and self-scheduling
Own the online self-scheduling experience and forms
Partner on landing-page builds, publishing, conversion, and discoverability
Maintain the funnel view from first impression to submitted lead
Establish conversion baselines and report cost per new member and quality by channel
Use incrementality tests where attribution is insufficient
Participate in intake funnel reviews with Access and lifecycle teams
Maintain clean paid/non-paid attribution
Report monthly performance against target and explain variance
Direct paid search and paid media specialists
Manage affiliate networks, programmatic/audio partners, and vendors
Maintain a quarterly functional plan with priorities, impact, owners, and timelines

Requirements

What you’ll need

Roughly 5+ years in performance or acquisition marketing
At least 2 years managing a substantial paid media budget
Hands-on expertise in at least three of: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, Meta, and Reddit
Real depth in at least one of affiliate, programmatic and streaming audio, Meta, or Reddit; ideally two
Record of launching a paid channel from zero and scaling it using member-level or customer-level economics
Working knowledge of Google and Microsoft Ads sufficient to direct and audit a specialist
Demonstrated experience running a structured experimentation program
Experience building and defending reporting, measuring to the end of the funnel, and handling imperfect attribution
Familiarity with incrementality testing
Experience directing specialists, contractors, or vendors
Experience managing at least one direct report is a plus
Sound decision-making within healthcare marketing compliance constraints
Ability to prioritize under constraint and maintain a plan as conditions change
Helpful but not required: healthcare, behavioral health, or other regulated-category marketing experience
Helpful but not required: LegitScript certification experience or familiarity with addiction treatment advertising policy
Helpful but not required: affiliate program experience on a network or platform
Helpful but not required: customer data platform or call tracking tooling experience
Helpful but not required: experience alongside a contact center or intake team on shared conversion targets
Helpful but not required: multi-state or multi-market experience

Benefits

Comp & perks

Generous Paid Time Off (prorated for new employees)
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans
Affordable vision coverage
401(k) plan with 3% match
Short-term disability
Long Term Disability (employee paid)
Life Insurance (Eleanor and employee-paid options)
Paid Family & Medical Leave (PFML)
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by the medical plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Affiliate MarketingProgrammatic AdvertisingStreaming Audio AdvertisingMeta AdvertisingReddit AdvertisingIncrementality TestingConversion TrackingBid Strategy DesignCampaign OptimizationData-Driven Decision Making

Soft Skills

Decision-MakingPrioritizationCollaborationLeadership

Tools & Technologies

Google AdsMicrosoft AdsCustomer Data PlatformCall Tracking Tools

Certifications & Qualifications

LegitScript Certification

Industry Keywords

Healthcare MarketingBehavioral Health MarketingAddiction Treatment AdvertisingCompliance ConstraintsMulti-State Marketing