Ellipsis Marketing LTD

SEO Marketing

• Own organic search strategy for a portfolio of clients
• Understand each client’s goals, requirements, market position, and opportunities
• Plan and ensure execution of GEO strategies
• Translate client understanding into clear programmes of work
• Brief Content and Writing teams and keep work focused on client outcomes
• Decide when to maintain or pivot established strategies and explain the reasoning to clients
• Join client calls to present strategy, explain performance, and recommend courses of action
• Use proprietary AI-search technology to identify the right work for clients
• Provide feedback on tooling performance and help improve it
• Monitor client performance and proactively drive optimizations
• Identify underperforming pages, competitor movements, and AI-engine citation changes
• Support the sales team with strategic data and analysis for prospective clients
• Conduct minor content updates and analysis of existing pages
• Handle ad hoc client queries and requests
• Perform full-site technical SEO audits, CRO audits, and similar strategic work
• Help improve the strategic playbook, tooling, and processes

Senior Organic Search Strategist