Elmbridge UK

Chief Marketing Officer

• Take ownership of planning and delivering marketing activity across Minden Systems and supporting Elmbridge UK when required
• Turn agreed marketing plans into effective campaigns, content and communications using insights to improve activity
• Lead the planning, implementation and ongoing improvement of marketing campaigns
• Create and deliver email content for existing customers and prospects
• Monitor campaign activity and contribute to dashboards and monthly reporting
• Lead, implement and improve social media across the Minden brand
• Develop and implement monthly social media content schedules
• Assist with setting up and developing Minden’s Instagram presence
• Manage ongoing development and content updates of the Minden website
• Monitor website performance and analytics
• Support SEO and AI visibility in search results
• Assist with implementation, launch, training and ongoing management of the new Elmbridge website portal
• Plan and write blogs, case studies and other marketing materials
• Support creation of Minden brand collateral
• Maintain and organise image and video libraries
• Assist with video production for social media
• Ensure marketing communications follow Elmbridge and Minden brand guidelines
• Support continued development of the Minden brand
• Manage HubSpot for campaign delivery, audience segmentation, lead nurturing and customer engagement
• Support campaign reporting and monitor lead engagement through HubSpot
• Maintain accurate marketing data and database records
• Support planning and delivery of exhibitions, open days and other marketing events
• Provide on-the-day event support
• Coordinate event communications, promotional material and follow-up activity
• Support content planning for national, local and industry publications
• Draft features for review and approval
• Identify appropriate industry publications and promotional opportunities
• Undertake other reasonable duties supporting Elmbridge UK or Minden Systems

Senior Marketing Executive