Farmacy Beauty

Influencer Marketing

• Help manage agency requests, including toolkits, assets, press releases, order fulfillments, and related support
• Assist with outreach to potential partnerships and execute partnerships with PR, Influencer, and Brand teams
• Build event lists, conduct outreach and follow-up, and track RSVPs
• Provide administrative support for mailer vendor outreach, vendor/creator communications, and opt-in tracking
• Provide administrative support for UGC
• Ensure CreatorIQ campaigns are optimized and properly track content across Evergreen, Campaigns, and Events
• Keep PR and Influencer data up to date weekly and monthly
• Complete post-mortems and recaps for paid campaigns, mailers, and events
• Assist with development and execution of media/influencer, consumer, and retailer/sales events, including event strategy and planning
• Assist with daily product orders, seasonal mailings/pack-outs, and PR closet stock
• Research and propose potential new influencers
• Monitor competitive and industry trends across beauty, lifestyle, wellness, fashion, and beyond, providing weekly alerts to the team
• Partner with Brand Marketing, Digital, Operations, Social, Sales, and Creative teams, as well as PR agencies, influencers, talent managers, and vendors
• Report to the Influencer Manager

PR & Influencer Coordinator