Performance Marketing Manager
Flipdish
Posted: 10/20/2026
Integrated Campaign Manager
Oyster
Posted: 10/16/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid acquisition campaigns, particularly on Meta and Google platforms, with a strong focus on performance metrics such as CPL and CAC. Capable of developing creative strategies and collaborating effectively across teams to drive customer acquisition and optimize campaign results.
Highest-signal resume keywords
Paid Media ManagementMeta Advertising ExpertiseGoogle Paid Suite ProficiencyCampaign Performance AnalysisCreative Brief Development
About the role
Key responsibilities & impact- Own day-to-day execution and optimisation of paid acquisition campaigns across the UK and Ireland
- Manage the established Meta programme, Google paid suite and early-stage ChatGPT testing
- Manage campaign setup, audiences, budget pacing, tracking checks and campaign hygiene
- Build and run a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion
- Define hypotheses and success measures, interpret results, scale promising approaches and stop ineffective tests
- Recommend and own agreed experiments for new growth channels
- Connect campaign performance to lead quality, pipeline progression and customer acquisition outcomes
- Use CPL, cost per qualified lead, conversion rates and CAC where reliable data is available
- Maintain dashboards and help resolve tracking or reporting gaps
- Develop creative briefs, ad hooks and copy based on customer insights and product benefits
- Coordinate asset production and iteration with Design and Videography
- Use AI and SaaS tools to accelerate research, routine work and creative variations
- Collaborate with Marketing, Commercial, Product, SEO/AEO, Social Media, Design, Videography, PR and Brand colleagues
- Communicate results, priorities, blockers and recommended next steps
- Constructively challenge poor decisions and propose better ways of working
- Work closely with the VP of Marketing, making day-to-day decisions within agreed budgets and priorities
Requirements
What you’ll need- 5+ years’ experience in paid media or performance marketing, with hands-on campaign ownership and measurable results
- Strong Meta expertise at meaningful spend levels
- Essential paid media portfolio showcasing personally managed campaigns, commercial returns, testing approach and results
- Current live Meta ads demonstrable through the Meta Ads Library
- Hands-on experience using the Google paid suite to generate demand and acquire customers
- Understanding of UK or Irish audiences and their commercial and cultural context
- Sound commercial judgement regarding lead quality, pipeline conversion and customer acquisition economics
- Curiosity and proactivity about new growth opportunities
- Confidence using dashboards and platform data to diagnose performance, interpret results and recommend changes
- Ability to write effective creative briefs and ad copy
- Ability to collaborate with designers and an SEO/AEO specialist
- Reliable execution, clear communication, ownership, independent judgement and appropriate escalation
- Experience in B2B SaaS, restaurant technology or marketing to small business owners would help you stand out
- Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes would help you stand out
- Experience improving landing-page conversion would help you stand out
- Practical use of AI tools or automation for reporting, monitoring or creative iteration would help you stand out
Benefits
Comp & perks- Competitive salary
- Unparalleled opportunities for career growth
- Hybrid hub-and-home working model
- 25 days’ annual leave, plus public holidays and company days, such as seasonal Summer Fridays
- Private healthcare through Laya Healthcare
- Retirement savings support in Ireland
- Regular team meet-ups and company events
- TaxSaver / travel schemes, where available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBudget PacingConversion Rate OptimizationData AnalysisLead Quality AssessmentTesting MethodologiesAd CopywritingDashboard ManagementPerformance Metrics InterpretationLanding-Page Conversion Improvement
Soft Skills
Clear CommunicationCuriosityProactivityIndependent JudgementCollaboration
Tools & Technologies
Meta Ads LibraryGoogle AdsAI ToolsSaaS ToolsCRM Systems
Industry Keywords
B2B SaaSPerformance MarketingCustomer AcquisitionUK AudiencesIrish Audiences