Flutter UK & Ireland

Marketing

• Deliver best-in-class marketing experiences for players
• Work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing technology stack
• Collaborate with Planners, Creation & Innovation Experts, and Campaign Managers
• Own the CRM data delivery process for BAU and automated processes across multiple channels
• Build, quality-check, and deliver accurate campaign flows from incoming commercial briefs
• Champion quality-control enhancements and ensure best practices for targeting and suppressions
• Manage the build, quality control, and delivery of targeted marketing campaigns across international markets
• Deliver automated and triggered programmes for customer segments and life stages
• Deliver CRM programmes across Email, SMS, Push, and Social channels
• Document, customise, and optimise campaign management processes
• Monitor performance and resolve delivery issues
• Map CRM requirements to system and technical requirements
• Identify data or process gaps and recommend fixes
• Own, plan, coordinate, and manage new data requirements with database teams
• Communicate status of data requirements

Marketing Data Delivery Executive

Business Analyst

• Lead an agile team of Automation Business Analysts
• Manage a roadmap and deliver Automation/AI solutions
• Support project prioritization
• Manage, coach and mentor junior Business Analysts
• Lead or participate in workshops to define and design Automation/AI solutions
• Document process requirements and flows before and after automation using standardized documents
• Keep stakeholders informed about development requirements and scope
• Lead or participate in problem identification and error resolution
• Participate in business and technical sign-off approvals for milestone deliverables or phase completion
• Follow project governance and project phases
• Establish relevant reporting for automated solutions
• Collaborate with process owners to identify operational improvements and brainstorm Automation/AI ideas
• Oversee continuous improvement and optimization of automated processes
• Conduct performance evaluations and mentor developers
• Support the Developer Lead and Maintenance Lead to continuously improve delivery

Marketing Data Delivery Executive

Senior Automation Business Analyst