Focusrite

Marketing

• Support marketing activity for Focusrite Group's Content Creation brands, including Focusrite, Novation, ADAM Audio, Sequential and Oberheim
• Own the day-to-day channel marketing relationship with direct-to-reseller partners across Germany, Austria and Switzerland
• Translate regional and global brand marketing strategies into local activity across reseller stores, digital and e-commerce channels, local media, and artist, creator and influencer networks
• Plan and execute campaigns, product launches, promotions and partner marketing activity supporting demand generation, sell-through and brand objectives
• Manage proactive marketing plans and reactive partner requirements according to commercial opportunity, product priorities and regional focuses
• Maintain reseller communication, planning, delivery and follow-up of marketing deliverables
• Collaborate with Sales to identify commercial opportunities and align marketing with revenue and sell-through priorities
• Coordinate launches, campaigns and promotions, delivering assets, messaging and partner deliverables on time
• Audit priority reseller partners for brand representation, campaign execution, product content, promotional activity and marketing-plan adherence
• Develop and adapt marketing plans aligned with regional strategies and brand objectives
• Work with senior regional marketing leadership to devise and execute partner campaigns
• Support planning and execution of local events, including logistics and on-site delivery, particularly in DACH and BNLX
• Collaborate with Localisation to tailor campaign assets for German-language markets
• Develop local-language media relationships for PR, editorial and promotional opportunities
• Build relationships with local artists, creators and influencers to support product demand and brand awareness

Channel Marketing Coordinator – DACH