Gardner-Webb University

Recruitment

• Recruit prospective students and achieve established enrollment goals for assigned graduate business and professional programs, including the Master of Public Administration
• Manage prospective students from inquiry through application, admission, registration, and enrollment through consistent, personalized communication and follow-up
• Communicate with prospective and admitted students through telephone, text, email, virtual meetings, in-person appointments, and other approved channels
• Develop targeted outreach and follow-up for inquiries, incomplete applicants, admitted students, and students who have not completed enrollment requirements
• Review assigned student populations and enrollment funnels to identify students requiring additional engagement and opportunities to improve conversion
• Execute program-specific recruitment plans and develop recruitment activities based on enrollment goals, market opportunities, and program priorities
• Generate prospective-student interest through outreach, referrals, events, partnerships, professional networks, and other recruitment activities
• Build and maintain relationships with businesses, employers, government and public-sector organizations, nonprofit organizations, professional associations, colleges and universities, community colleges, alumni, and other referral sources
• Identify opportunities to strengthen recruitment pipelines and develop new geographic, organizational, professional, and program-specific markets
• Represent Gardner-Webb at graduate fairs, career fairs, professional conferences, employer events, colleges and universities, community events, virtual programs, and other recruitment activities
• Maintain current knowledge of assigned programs, including admission requirements, curriculum, delivery formats, faculty, outcomes, professional opportunities, and student experience
• Provide timely, accurate, personalized, and professional information throughout recruitment and enrollment
• Help prospective students understand program options, admission requirements, application procedures, enrollment expectations, and next steps
• Identify application or enrollment barriers and connect students with university resources
• Coordinate with Financial Planning regarding financial aid, affordability, and available resources
• Collaborate with deans, program directors, faculty, Marketing, Enrollment Operations, Financial Planning, the Registrar, Student Accounts, and other university offices
• Engage faculty, alumni, current students, business and public-sector professionals, employers, and partners in recruitment and yield activities
• Maintain accurate documentation of recruitment activity and prospective-student communication in Slate
• Monitor prospective students and applicants to support progression through application, admission, registration, and enrollment
• Follow graduate admission policies, procedures, and recruitment practices
• Maintain confidentiality and appropriate use of student information
• Participate in Graduate Admission, Enrollment Management, university recruitment events, training, meetings, and enrollment initiatives
• Support Gardner-Webb University’s Christian mission and values
• Travel as needed and participate in evening and weekend recruitment activities
• Perform other duties and special projects as assigned

Graduate Admissions Recruiter – Business & Professional Programs

• Recruit prospective students for assigned graduate business and professional programs, including the Master of Public Administration, and achieve enrollment goals
• Manage prospective students from inquiry through application, admission, registration, and enrollment through personalized communication and follow-up
• Communicate with prospective and admitted students by telephone, text, email, virtual meetings, and in-person appointments
• Develop targeted outreach and follow-up for inquiries, incomplete applicants, admitted students, and students who have not completed enrollment requirements
• Review assigned student populations and enrollment funnels to identify engagement opportunities and improve conversion
• Execute program-specific recruitment plans and develop recruitment activities based on enrollment goals, market opportunities, and program priorities
• Generate prospective-student interest through outreach, referrals, events, partnerships, professional networks, and other recruitment activities
• Build and maintain relationships with businesses, employers, government and public-sector organizations, nonprofit organizations, professional associations, colleges, universities, community colleges, alumni, and referral sources
• Identify opportunities to strengthen recruitment pipelines and develop new geographic, organizational, professional, and program-specific markets
• Represent Gardner-Webb at graduate fairs, career fairs, professional conferences, employer events, colleges and universities, community events, virtual programs, and other recruitment activities
• Maintain current knowledge of assigned programs, admission requirements, curriculum, delivery formats, faculty, outcomes, professional opportunities, and student experience
• Provide timely, accurate, personalized, and professional information throughout the recruitment and enrollment process
• Help prospective students understand program options, admission requirements, application procedures, enrollment expectations, and next steps
• Identify application or enrollment barriers and connect students with university resources
• Coordinate with Financial Planning regarding financial aid, affordability, and available resources
• Develop working relationships with academic leaders, faculty, employers, government agencies, public and nonprofit organizations, professional associations, and other external partners
• Partner with Marketing on program-specific recruitment communications, outreach, and promotion
• Collaborate with Enrollment Operations, Financial Planning, the Registrar, Student Accounts, and other offices to support the transition from prospective student to enrolled student
• Maintain accurate recruitment activity and communication documentation in Slate
• Monitor prospective students and applicants to support progression through application, admission, registration, and enrollment
• Follow graduate admission policies, procedures, and recruitment practices while maintaining confidentiality of student information
• Participate in Graduate Admission and Enrollment Management teams, recruitment events, training, meetings, and enrollment initiatives
• Support the Christian mission and values of Gardner-Webb University
• Travel as needed and participate in evening and weekend recruitment activities
• Perform other duties and special projects as assigned