Gaudium

Marketing Analyst

• Conduct customer research to understand pain points, objections, needs, and perceived value
• Consolidate insights from Product, Sales, Support, and Customer Success regarding product usage and adoption
• Map and analyze recurring questions, sales objections, reasons for churn, and low adoption of features
• Identify customers eligible for new features, plans, packages, or expansion opportunities
• Support pricing, packaging, and monetization studies
• Monitor adoption and usage metrics for strategic features, translating them into recommendations for Product and Growth
• Track competitor activity and generate competitive intelligence
• Turn insights into practical recommendations for Product, Growth, Sales, and Customer Success
• Create reports and supporting materials to inform decision-making
• Contribute to evolving the value proposition for the company’s products, modules, and plans

Senior Product Marketing Analyst

Analyst

• Execute the generation, maintenance, and updating of applications (Android and iOS) in accordance with defined processes
• Perform updates to existing applications, ensuring that new versions are correctly deployed
• Handle operational requests according to team priorities
• Identify errors in the build process and seek support when necessary
• Track requests and keep operational records up to date
• Analyze departmental KPIs
• Follow Google Play and App Store standards and policies
• Propose improvements to processes and tools
• Participate in departmental processes and projects
• Generate associated hubs and brands, create Android and iOS applications, make changes to apps, ensure applications are up to date, monitor new store policies, and manage app-related requests

Senior Product Marketing Analyst

Implementation Analyst