Givzey

Product Marketing

• Own go-to-market strategy for VEO, VPGO, VSO, and Gift Agreement Platform products from launch planning through ongoing positioning
• Develop messaging and positioning across the product line
• Define ideal customer profiles and personas across development officers, planned giving officers, and advancement leadership
• Create sales enablement materials, including decks, battlecards, and objection-handling frameworks
• Run training sessions to help sales use enablement materials
• Produce product marketing materials such as one-pagers, case studies, website copy, and campaign assets
• Track competitive intelligence, including adjacent players entering AI-driven advancement technology
• Equip sales and leadership with a clear competitive point of view
• Align product, sales, and marketing on launches, roadmap communication, and customer-facing narrative
• Establish the customer feedback loop between sales, support, customers, product positioning, and roadmap conversations

Senior Product Marketing Manager