Gladia

Product Marketing

• Define Gladia's positioning and messaging for each customer segment
• Maintain consistent messaging across sales, marketing, and product
• Lead market analysis, including TAM sizing
• Participate in product and customer interviews
• Build sales enablement materials including battlecards, one-pagers, objection handling, pitch narratives, and outbound sequence content
• Own go-to-market for product launches from positioning through launch plan
• Write key launch content, such as launch blog posts
• Track the competitive landscape and provide usable insights
• Establish a structured win/loss analysis process
• Feed deal learnings into messaging, product, and sales
• Refine buyer personas and understanding of buyer needs and decision-making
• Report to the Marketing Lead with a strong dotted line to Product
• Collaborate with AEs, SDRs, RevOps, Product, Marketing, and Sales teams

Product Marketing Manager