Glance

Product Marketing

• Develop short- and long-term product marketing strategy, vision, and programs with the CMO
• Develop, manage, and orchestrate the product-led growth program to attract new customers and grow the existing base
• Use AI tools to optimize internal operations and communicate the AI+Human story to the market
• Serve as a customer journey and ICP expert for enterprise B2B SaaS solutions
• Develop business cases with the product team using the Pragmatic Product Marketing approach
• Review and analyze pricing and packaging strategies with product and finance teams
• Plan and help execute product- and solution-themed launches
• Support analyst relations and thought leadership programs
• Develop and coordinate voice-of-the-customer and customer advisory panel programs
• Guide product and solution messaging to help sales and partners win business
• Build sales decks, collateral, and ROI tools for sales and partners
• Evangelize product and solution vision at live and online events
• Consult on and develop education strategy for customers, partners, and prospective buyers
• Research and position against key competitive solutions
• Collaborate with the CMO, Product Management, Sales, Customer Success, brand, demand, and content marketing teams

Explore Senior Product Marketing Manager at Glance. Review requirements and application details.

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Senior Product Marketing Manager