Gold Pão

Marketing

• Develop Trade Marketing strategies aligned with business objectives
• Create activation plans, promotional campaigns, and seasonal calendars for sales channels
• Ensure the execution of initiatives, planograms, and merchandising materials (POSM)
• Monitor Perfect Store indicators through field visits
• Monitor and analyze Sell-in, Sell-out, Market Share, Out-of-Stock, ROI, and Distribution KPIs
• Generate reports and dashboards to support decision-making
• Serve as the link between Marketing and Sales
• Develop materials to support negotiations
• Participate in Joint Business Plans (JBPs) with key customers
• Manage the department’s budget
• Measure campaign effectiveness
• Lead continuous improvement projects focused on resource optimization

Trade Marketing Specialist