Haast

Marketing

• Run the US field marketing calendar end to end, including conference sponsorships, executive dinners, roundtables, and webinars
• Manage event concepts, budgets, logistics, promotion, and follow-up
• Build and execute account-based programs for priority accounts in collaboration with sales
• Run integrated, pain-based campaigns combining field activity with outbound, content, and paid support
• Manage HubSpot as the marketing system of record, including campaign builds, workflows, list management, and reporting
• Run email marketing to support campaigns and nurture accounts through the pipeline
• Develop co-marketing relationships with partners through joint events and shared campaigns
• Support website content updates, landing pages, and ongoing optimization
• Manage US paid media activation for campaigns and events
• Build sales enablement materials for the US sales team
• Support execution of global EU campaigns and coordinate with the broader team
• Report directly to the VP of Marketing

Field Marketing Manager