Halotalent - Recrutement numérique & technos RH

Marketing

• Own the performance of Boostalab’s two B2B sales channels: organizational sales and self-serve online purchasing
• Manage external partners responsible for SEO, GEO, and paid advertising campaigns
• Direct agencies, assess their recommendations, coordinate timelines, and track deliverables
• Analyze partner and channel performance, adjust budgets, and evolve scopes of work
• Create and optimize landing pages and web pages associated with Google Ads campaigns
• Increase the visibility and traffic of the online store in French- and English-speaking markets
• Promote all 33 training programs and test different channels and messages to drive individual purchases
• Write campaign content and participate in campaign execution
• Leverage a database of more than 40,000 contacts to generate qualified meetings
• Develop email sequences, create prospecting content, and automate selected communications
• Integrate and optimize HubSpot, Airtable, GA4, and Google Tag Manager
• Analyze metrics and ten years of data to recommend actions and achieve 30 qualified meetings per month
• Present results at weekly marketing and sales meetings and monthly reviews
• Align marketing strategies with the sales team’s priorities
• Collaborate on campaigns conducted with strategic distribution partners

Explore B2B Marketing Manager at Halotalent - Recrutement…. Review requirements and application details.