++hellohello

Product Designer

• Lead the user experience and interface design strategy for digital initiatives
• Define UX/UI standards, guidelines, and best practices
• Promote a customer-centered, evidence-based culture
• Mentor UX/UI designers and provide methodological guidance
• Align with the client’s regional design teams and design agencies
• Lead UX Research using quantitative and qualitative methodologies
• Plan and run interviews, usability tests, workshops, focus groups, and user validations
• Identify insights and improvement opportunities from behavioral data and customer feedback
• Facilitate Discovery and Design Thinking processes
• Design customer journeys, service blueprints, user flows, and information architectures
• Create low- and high-fidelity wireframes and prototypes
• Design omnichannel experiences for web, mobile, and other digital channels
• Ensure consistency with corporate Design Systems
• Ensure WCAG accessibility compliance and incorporate inclusive design principles
• Run accessibility assessments and propose improvements
• Collaborate with Product Owners, Architects, Functional Analysts, and development teams
• Support implementation and ensure fidelity to the design
• Participate in refinements and define user stories
• Validate deliverables before release
• Define experience and usability metrics and analyze NPS, digital adoption, conversion, and satisfaction
• Generate data-driven recommendations for continuous optimization
• Oversee a continuous improvement roadmap for digital channels

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UX/UI Lead