Digital Growth Marketing Manager – CRO, SEO, Email & Social Media
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Posted: 9/16/2026Digital Growth Marketing Manager – CRO, SEO, Email & Social Media
Herbal GoodnessCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimizing Shopify product pages and enhancing conversion rates through data-driven strategies, technical SEO, and effective email marketing. Proficient in utilizing analytics tools to drive organic traffic and improve customer engagement across digital platforms.
Highest-signal resume keywords
Shopify CROTechnical SEOEmail MarketingGoogle Analytics 4A/B Testing
About the role
Key responsibilities & impact- Optimize Shopify product pages, landing pages, navigation, and checkout experiences to increase sales
- Analyze customer behavior using GA4, Shopify Analytics, Microsoft Clarity, or similar tools
- Conduct A/B tests and implement improvements to increase conversion rates, average order value, and revenue per visitor
- Create compelling landing pages and promotional experiences
- Conduct technical SEO audits and resolve indexing, crawling, duplicate content, and website performance issues
- Optimize site architecture, metadata, internal linking, schema markup, and Core Web Vitals
- Perform keyword research and optimize product pages, collections, and blog content
- Use SEO tools to improve organic traffic and revenue
- Manage email marketing campaigns and automations using Klaviyo or similar platforms
- Build and optimize welcome, abandoned cart, post-purchase, replenishment, and win-back flows
- Create email designs, persuasive copy, and targeted customer segments
- Improve email-attributed revenue, click-through rates, conversions, and repeat purchases
- Manage content creation, scheduling, and engagement across Instagram, Facebook, TikTok, Pinterest, and YouTube
- Create posts, Reels, short-form videos, graphics, and educational content
- Develop monthly content calendars and execute creative campaigns
- Analyze engagement, reach, traffic, and conversions to improve performance
- Create AI-generated product images, lifestyle visuals, promotional graphics, marketing videos, animations, and social media Reels
- Generate scripts, captions, product education, and marketing copy with AI
- Create and test multiple creative variations while maintaining visual quality, brand consistency, and accurate product representation
- Analyze data across Shopify, GA4, Google Search Console, Klaviyo, and social media platforms
- Build performance dashboards using Excel, Google Sheets, or Looker Studio
- Track conversion rates, organic traffic, email revenue, engagement, customer retention, and sales
- Identify trends, performance gaps, and growth opportunities
- Provide concise weekly reports with recommendations and measurable action plans
- Increase Shopify conversion rates and online revenue
- Improve organic search visibility and qualified website traffic
- Grow email marketing revenue and customer retention
- Increase social media engagement and traffic
- Translate analytics into actionable improvements and measurable results
- Regularly collaborate virtually with the U.S.-based team
Requirements
What you’ll need- 4+ years of hands-on experience in digital marketing or e-commerce growth
- Bachelor's degree in Architecture, Engineering, Marketing, Business, or a related field
- Proven experience with Shopify CRO, technical SEO, email marketing, and social media management
- Strong working knowledge of Klaviyo, Google Analytics 4, Google Search Console, and Shopify Analytics
- Advanced proficiency in AI image generation, video creation, and digital content production
- Excellent graphic design, video editing, copywriting, and storytelling skills
- Strong Excel/Google Sheets skills and demonstrated ability to analyze marketing performance
- Experience with A/B testing, customer behavior analysis, and data-driven optimization
- Excellent communication, organization, and project management skills
- Ability to work independently, take initiative, and consistently meet deadlines in a remote environment
- Consistent availability during agreed working hours
- Reliable computer, internet connection, and professional remote workspace required
- Preferred: Experience with health and wellness brands, Shopify Liquid/HTML/CSS, marketing automation, and advanced AI creative workflows
- Creative portfolio featuring images, graphics, videos, and AI-generated content
- AI tools experience outlining tools used and proficiency level
- Two examples of projects demonstrating measurable improvements
- Analytics sample such as a dashboard, performance report, or case study
- Introduction video preferred
Benefits
Comp & perks- 100% remote work
- Regular virtual collaboration with the U.S.-based team
- Professional remote workspace arrangement
- Reliable computer and internet connection required for remote work
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingConversion Rate OptimizationData AnalysisContent CreationGraphic DesignVideo EditingCopywritingAI Image GenerationEmail AutomationSocial Media Management
Soft Skills
CommunicationOrganizationProject ManagementInitiativeCreativity
Tools & Technologies
KlaviyoShopify AnalyticsGoogle Search ConsoleGA4ExcelGoogle SheetsLooker StudioMicrosoft Clarity
Industry Keywords
E-commerce GrowthHealth and Wellness BrandsMarketing AutomationAI Creative WorkflowsCustomer Retention