Homie AG

Growth Marketing & Communications Manager, 50–80%

Homie AG
Posted 10/21/2026full-timeBern • SwitzerlandJuniorMid-LevelWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing strategies, utilizing tools such as LinkedIn, Google Ads, and CRM systems. Strong ability to analyze data for effective marketing and sales processes while producing engaging content and coordinating customer events.

Highest-signal resume keywords
Digital Marketing StrategyLinkedIn AdvertisingGoogle Ads ManagementData Analysis for MarketingGerman Language Proficiency

About the role

Key responsibilities & impact
  • Take ownership of Homie’s marketing activities
  • Shape the marketing strategy together with the management team and Sales team
  • Develop digital marketing campaigns on LinkedIn and Google
  • Optimize the website and newsletter
  • Build smart marketing and sales processes using Pipedrive and Campaign Monitor
  • Analyze data, test new approaches, and reach target audiences more effectively
  • Proactively engage with customers and partners
  • Develop testimonials and success stories
  • Produce articles, interviews, photos, and videos
  • Coordinate projects from the initial idea through to publication
  • Serve as the point of contact for traditional marketing topics
  • Coordinate approximately 6 to 8 customer events per year

Requirements

What you’ll need
  • University degree in Marketing, Digital Marketing, or a comparable field
  • Several years of hands-on experience in digital marketing
  • Ideally, experience in a B2B or tech environment
  • Knowledge of LinkedIn, Google Ads, Google Analytics, and digital marketing tools
  • Familiarity with CRM systems, email marketing, and marketing automation
  • Affinity for technology and enthusiasm for new tools
  • Understanding of how to use data and automation effectively for Marketing and Sales
  • Strong communication skills and a good sense for content and storytelling
  • Independent, entrepreneurial approach to work
  • Willingness to implement ideas independently
  • German-language skills required, as the job posting is in German

Benefits

Comp & perks
  • 50–80% employment workload
  • Permanent employment contract
  • 3-month probationary period
  • 40-hour workweek
  • 25 days of annual leave
  • Hybrid work arrangement
  • Beautiful office in the heart of Bern
  • Significant responsibility, short decision-making processes, and freedom to develop your own ideas
  • Opportunity to actively shape the marketing function and leverage new technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingContent CreationData AnalysisMarketing AutomationEmail MarketingCRM SystemsWebsite OptimizationCampaign ManagementB2B MarketingEvent Coordination
Soft Skills
Strong Communication SkillsEntrepreneurial ApproachIndependent WorkStorytelling AbilityCustomer Engagement
Tools & Technologies
PipedriveCampaign MonitorGoogle AnalyticsLinkedInEmail Marketing Tools
Industry Keywords
B2B EnvironmentDigital Marketing ToolsTech EnvironmentCustomer EventsMarketing Strategy