homie AI

Performance Marketing

• Strategic responsibility for all Paid and Performance Marketing activities
• Build the Performance Marketing function as the first Performance Marketing Manager
• Own the Paid Marketing strategy across the entire B2B funnel, from awareness to conversion
• Translate revenue and pipeline targets into budgets, channel strategies, and forecasts
• Plan, allocate, and scale advertising budgets in the six- to seven-figure range
• Independently plan, execute, and scale cross-channel campaigns across platforms such as Google, LinkedIn, and Meta
• Identify new growth opportunities, target audiences, channels, and markets
• Build and prioritize a testing and experimentation roadmap
• Collaborate with Sales on ICPs, lead-scoring models, SLAs, and feedback loops
• Generate qualified B2B leads and optimize SQL quality and pipeline conversion
• Build a scalable tracking setup using Google Analytics, Google Tag Manager, CRM integrations, and offline conversions
• Further develop attribution and measurement frameworks
• Analyze and optimize landing pages, funnels, creatives, and messaging through A/B testing
• Build transparent performance reports and dashboards with actionable recommendations
• Act as a strategic sparring partner to the executive team on go-to-market and growth decisions
• Leverage AI tools and marketing automation to increase efficiency and scale
• Define internal standards, processes, and best practices
• Report directly to the executive team responsible for Marketing & Sales

Senior Performance Marketing Manager