Hope Credit Union

Vice President

• Lead the creation, development, and ongoing management of a comprehensive suite of treasury management products and services for business and commercial customers
• Drive non-interest income, increase share of wallet, deepen customer relationships, and expand access to payments, deposits, cash flow management, merchant services, business online banking, and other treasury management solutions
• Support outside business calls with regional business development managers and other line of business partners to identify customer and prospect needs and present appropriate solutions
• Support effective onboarding experiences for business and commercial customers
• Lead, support, and participate in strategic sales conversations with customers, partners, and internal stakeholders
• Participate in joint member and prospect calls to assess treasury management needs, recommend solutions, and support relationship growth
• Document customer needs, proposed solutions, next steps, revenue opportunities, and partner accountability
• Monitor onboarding, adoption, customer satisfaction, and revenue performance
• Analyze customer needs, market trends, and feedback to inform product strategy and service enhancements
• Ensure products, services, and onboarding practices align with regulations, compliance standards, risk expectations, and HOPE’s mission
• Conduct competitive analysis and market research
• Develop product roadmaps, pricing recommendations, adoption goals, and performance measures
• Collaborate with retail, commercial, marketing, operations, compliance, legal, and support teams
• Provide training, support, and resources to promote treasury management solutions
• Lead the development and expansion of Treasury Management Services, including merchant services, online business banking, and payments-related solutions
• Partner with regional business development managers on outside calling efforts
• Support vendor management and build external partnerships
• Collaborate with marketing to develop product messaging, sales campaigns, and customer education materials
• Create sales tools and materials communicating value, benefits, pricing, and capabilities
• Communicate product performance, revenue results, customer adoption, and pipeline updates to senior leadership and stakeholders
• Perform all other duties as assigned

VP Treasury – Business Solutions