Horizon

Research Analyst

• Advise clients on refining research questions and qualifying requirements
• Manage expectations regarding realistically deliverable flight outcomes
• Turn findings into decision-ready recommendations on product, value proposition, and pricing
• Present recommendations to decision-makers in results calls
• Derive subsequent flights from findings and drive them forward with the client team through commissioning
• Work closely with Account Management
• Design flights, including the research question, test architecture, variants, target audience, channel, sample size, budget, field time, and decision and stop criteria
• Create ads, landing pages, product content, and exit journeys with team members
• Own campaign setup, QA, and go-live
• Manage multiple concurrent flights, coordinate project teams and client stakeholders, and identify delivery risks
• Analyze conversion rates, effect sizes, statistical significance, CPC, and benchmarks
• Clearly articulate uncertainties and create results presentations
• Automate operational flight execution, including ad setup, QA, analysis, and deck creation
• Contribute research logic to the next generation of the software and an AI agent for flight preparation
• Expand into new testing channels and consulting formats
• Cut the time from kick-off to results call in half within the first twelve months, without compromising quality

Senior Research Consultant