Humble Bundle

Performance Marketing

• Collaborate with the Sr. Marketing Manager to plan, execute, and optimize paid marketing campaigns
• Manage campaigns across Google Ads, Meta Advertising, Reddit Advertising, Microsoft Advertising, and future platforms
• Transform static publisher-provided graphic assets into high-converting animated short-form video ads
• Produce creative iterations by changing video hooks, adjusting CTAs, optimizing voiceovers, and reframing ratios based on campaign performance data
• Plan and execute optimization tests, including A/B testing
• Brainstorm static-to-video creative concepts, layout designs, and conversion-focused hypotheses with the broader team
• Execute recurring and ad hoc reporting
• Communicate campaign status updates, results, and new revenue opportunities
• Stay informed on platform and industry trends, updates, and best practices
• Attend meetings and industry events, potentially involving domestic and international travel

Paid Media, Creative Coordinator