Information Security Media Group (ISMG)

Digital Marketing

• Research, identify, and reach out to potential media partners
• Secure mutually beneficial cross-promotional deals
• Set up, manage, and optimise Google Ads campaigns
• Monitor advertising spend, target demographics, and CTR
• Write copy for vendor campaigns to secure sponsors
• Write delegate campaigns engaging C-level decision-makers and driving registrations
• Track, analyse, and report key marketing activities
• Use real-time data to refine strategy and track lead generation
• Report campaign success to key stakeholders
• Execute multi-channel marketing campaigns for global cybersecurity events

Digital Marketing Executive

Executive

• Learn the portfolio of global events and how they bring value to senior industry executives
• Meet registration targets for assigned events and convert prospects into attendees
• Identify and engage C-level and executive prospects via phone, LinkedIn, and email
• Build relationships with business leaders across multiple sectors
• Collaborate with marketing, sales, and operations departments
• Update and manage the Salesforce CRM database
• Research key decision-makers, craft compelling messages, and secure executive attendance at events

Digital Marketing Executive

Delegate Acquisition Executive