Insomnia Cookies

Digital Marketing

• Own Insomnia Rewards end to end on the PAR Punchh platform, including earn and burn mechanics, tier structure, member benefits, and reward economics
• Drive loyalty enrollment, engagement, and retention KPIs and partner with Finance on ROI and program economics
• Build loyalty-program innovation through seasonal challenges, gamification, surprise-and-delight moments, and referral mechanics
• Lead lifecycle marketing across email, push, and SMS
• Build customer segmentation frameworks and own CRM creative briefing and approval
• Establish A/B testing, control groups, and incrementality-focused measurement
• Lead the paid media agency and own channel mix and annual budget across paid search, paid social, programmatic, and retargeting
• Set performance benchmarks for ROAS, customer acquisition cost, and incremental revenue
• Own Insomnia’s SEO strategy, including technical SEO, on-page optimization, local SEO, content strategy, schema markup, Core Web Vitals, and Google Business Profile optimization
• Own Reddit and community-led growth strategy and monitor brand sentiment
• Manage DoorDash, Uber Eats, Grubhub, and other delivery-platform relationships, promotions, paid boosts, and menu accuracy
• Build a unified customer view integrating loyalty, app and web behavior, in-store transactions, and third-party delivery signals
• Lead personalization strategy, audience architecture, offer logic, message timing, and content relevance
• Define and track acquisition, conversion, retention, and lifetime-value metrics with the Marketing Analyst
• Present performance updates and budget plans to the CMO
• Manage agency and vendor relationships across loyalty, CRM, SEO, and analytics platforms
• Partner with Product, Technology, Finance, and Operations to connect the digital roadmap to the broader business

Explore Director, Digital Marketing at Insomnia Cookies. Review requirements and application details.

Director, Digital Marketing

Operations

• Own performance of 70+ Insomnia bakeries, accountable for sales, profitability, operational excellence, guest experience, and people results
• Deliver the region’s business plan and achieve sales, profitability, labor, COGS, operating income, EBITDA, guest experience, and operational performance targets
• Use P&Ls, performance data, guest insights, and field observations to identify opportunities and risks
• Set regional priorities and translate company goals into executable plans for District Managers
• Grow sales, improve productivity, manage costs, and strengthen profitability while protecting the guest and Insomniac experience
• Diagnose underperformance, address root causes, and hold leaders accountable for sustained improvement
• Lead, coach, and develop District Managers and Area Managers
• Build leadership capability, training and development culture, succession pipelines, and high-potential talent
• Maintain operational excellence across product quality, food safety, cleanliness, speed of service, hospitality, and brand standards
• Visit bakeries and markets to observe operations, coach leaders, engage guests and employees, and identify improvements
• Work alongside teams when needed to stabilize operations and understand root causes
• Translate company strategy into field execution and lead change
• Partner with Marketing, Finance, Digital, Supply Chain, People, Development, and other teams on products, programs, technology, openings, and initiatives
• Represent field perspectives in company decisions using operating and performance data
• Remove barriers and unnecessary complexity for leaders and guests

Explore Regional Director of Operations at Insomnia Cookies. Review requirements and application details.

Open roles

Director, Digital Marketing

Regional Director of Operations