Integral.

Growth Marketing

• Build and lead Intégral’s growth engine to generate predictable, profitable, and growing volumes of qualified business opportunities for the group’s various agencies
• Manage the journey from identifying priority markets, segments, and accounts through to creating a qualified opportunity accepted by the sales team
• Work closely with Intégral’s leadership team, the general managers of the agencies, and the Chief Sales Officer
• Define ideal customer profiles for the group and its various agencies
• Identify and prioritize the segments and accounts with the greatest potential
• Build and maintain priority account lists
• Identify decision-makers, needs, and associated buying signals
• Identify cross-selling opportunities between agencies
• Lead pipeline-generation channels: organic search, web advertising, websites, social pages, account-based marketing, targeted prospecting, expert content, events, partnerships, and reactivation of former clients
• Lead the resources dedicated to pipeline generation upstream of the sales team
• Structure HubSpot and the pre-sales handoff journey
• Standardize qualification criteria across the different agencies
• Build account and opportunity prioritization systems
• Build group-level management dashboards
• Measure the economic performance of different channels, offerings, and agencies
• Test new initiatives and reallocate resources to the highest-performing levers

Explore Head of Growth at Integral.. Review requirements and application details.