Jito

Growth Marketing

• Own measurable user acquisition, activation, and retention for JTX, Jito's consumer trading app on Solana
• Own paid acquisition channels, budgets, CAC and payback targets, and advertising partner relationships
• Own lifecycle and email marketing, including calendars, segmentation, automated flows, deliverability, compliance, and reporting
• Run A/B testing across email, landing pages, ads, and onboarding, with hypotheses, sample sizes, and written results
• Build and maintain growth measurement covering acquisition through trading volume by channel and cohort
• Own attribution standards, pixels, and event configuration across PostHog, Google Analytics, and X with Product and Engineering
• Ensure reliable data flows into data-team dashboards
• Own the marketing technology stack, vendor selection, relationships, and documentation
• Build cohort-based LTV models and own LTV:CAC, ROI reviews, channel performance gates, and spend governance
• Run pre-launch checks for links, segments, tracking, and compliance
• Produce weekly insights on what to scale or cut and feed learnings into creative briefs
• Work with the Head of Marketing, Data Scientists, Product, Engineering, and creative and content leads

Growth Marketing Lead