KYOCERA Document Solutions America, Inc.

Product Marketing

• Manage the entire lifecycle of current and future Document Capture workflow software solutions
• Launch new products, programs, services, promotions and incentives to dealer and direct channels
• Build and execute marketing programs to drive growth and brand awareness through on-site, face-to-face and remote online interaction with HQ
• Collaborate with direct and channel sales and product teams on marketing initiatives
• Manage and coordinate day-to-day projects and product marketing initiatives
• Conduct research and create surveys to determine dealer and customer needs and desires
• Define product positioning and pricing based on experience and market research data
• Provide product positioning guidance to sales teams
• Create go-to-market strategies and PowerPoint presentations for product launches and sales
• Create and conduct training programs for channel and direct sales companies
• Coordinate development of marketing collateral, website content, newsletters and case studies
• Assist the Revenue Marketing Team with social media, email marketing, content creation and other campaigns
• Communicate required features, updates and roadmaps to software developers and planning teams
• Manage relationships with third-party partners and vendors
• Monitor marketing programs and evaluate efficiency and effectiveness
• Gather field feedback and create action plans and reports
• Participate in industry meetings, sales conferences and events
• Infrequent travel may be required

Explore Product Marketing Manager at KYOCERA Document Solutions…. Review requirements and application details.