LaunchSquad

Social Media Manager

• Manage social content and publishing for multiple B2B clients, supporting brand and executive presence primarily on LinkedIn and X, with Instagram and other channels when they serve the strategy
• Work with client teams to determine ideas and formats for each channel, participation in conversations, and opportunities for paid distribution
• Build and manage social content calendars covering the story, visual approach, and production plan for each post
• Create and publish social content, including posts, graphics, carousels, and short videos using tools such as Canva and CapCut
• Brief and coordinate with designers or video editors for more ambitious production
• Turn announcements, interviews, reports, events, and executive perspectives into accurate, on-message, platform-native social content
• Monitor relevant conversations and engage on behalf of clients where appropriate
• Plan and manage paid social campaigns, primarily on LinkedIn, including audiences, budgets, ad copy and creative testing, performance monitoring, and optimization
• Report on organic and paid performance, explain results to clients and internal teams, and improve future content

Social Media Specialist