Leão

Marketing Analyst

• Conduct market, shopper, and competitor analyses to identify category growth opportunities.
• Develop category plans with the Sales and Marketing teams, focusing on assortment, pricing, planograms, and execution strategies.
• Build and update category performance reports, including sell-in, sell-out, distribution, market share, average price, and other relevant metrics.
• Implement and monitor category management projects with key customers, including planograms, share of shelf, and elasticity studies.
• Liaise with internal teams—including Marketing, Sales, Supply Chain, and Finance—to ensure alignment and execution of plans.
• Support the development of point-of-sale materials and promotional initiatives aimed at strengthening the category.
• Monitor consumer trends, innovations, and market best practices to recommend adjustments and new strategies.
• Take responsibility for events, trade shows, and conventions.

Explore Mid-Level Category Trade Marketing Analyst at Leão. Review requirements and application details.