Les Restos du Cœur

Marketing

• Deploy direct marketing campaigns across multiple channels: print, street marketing, and telemarketing
• Prepare, coordinate, and operationally monitor fundraising campaigns
• Plan direct marketing activities, negotiate media placements, and schedule media distribution
• Coordinate campaigns to recruit new regular donors through face-to-face fundraising
• Manage agencies, prepare assignments, train teams, manage requests for proposals, and produce reports
• Prepare telemarketing campaigns, write call scripts, and monitor performance indicators
• Manage database imports, exports, updates, and campaign codes
• Integrate different donation methods, including SMS, PayPal, Swile, Bimpli, and bank transfers
• Coordinate partners, service providers, advertising agencies, and internal support teams
• Plan materials by geographic area and audience based on quantitative and qualitative research
• Identify issues with fundraising tools and monitor their resolution
• Produce dashboards and reports; analyze performance, donor profiles and behavior, and ROI
• Contribute to the continuous improvement of fundraising activities and marketing systems
• Establish the annual visibility plan and oversee audiovisual and radio media agencies
• Coordinate messaging across different media and evaluate campaign impact in terms of cost and effectiveness
• Participate in preparing the annual fundraising plan and develop marketing systems
• Support the handling of requests related to direct debits, mailings, tax receipts, and administrative operations
• Share information with internal teams and partners
• Monitor stocks of materials dedicated to donor relations
• Contribute to improving tools and processes, particularly through task automation

Direct Marketing and Fundraising Officer