Linea Alimentos

Sales

• Develop the indirect channel by increasing distribution, sell-out, and execution quality
• Ensure the ideal product mix is available by channel across the distributor’s customer portfolio
• Prepare diagnostics and map areas/channels with growth opportunities
• Monitor performance evolution to ensure execution of the strategic and commercial plans
• Influence distributor teams and champion the brand’s concept and purpose, as well as market trends
• Conduct weekly field visits with distributor sales representatives to identify opportunities and monitor competitor activity
• Manage and negotiate with distributors
• Track Sell-out, Sell-in, Numeric Distribution, Mark-up, Profitability, Execution, Customer Registration, New Channels, and Days of Stock (DOH) indicators
• Monitor results, assessments, and audits for the CLUBE LINEA excellence program
• Use analytical tools such as MTRIX, Scanntech, Nielsen, and Neogrid to identify and map opportunities
• Monitor the monthly JBP report and hold monthly/quarterly meetings with distributors
• Manage the order portfolio, ensuring customer scheduling and delivery
• Create incentive campaigns with the Trade Marketing team for the sales force
• Align and communicate the company’s strategies to distributors in partnership with the leadership team
• Develop and train the sales team
• Manage contracts
• Allocate and ensure the proper use of budgets for initiatives that generate positive business returns
• Manage the customer account balance

Sales Executive – Indirect Channel