Löwenanteil GmbH

Customer Retention Specialist

• Own the CRM and retention strategy end to end
• Develop a clear CRM roadmap and independently prioritize the biggest opportunities to improve repeat purchase rate, retention, and Customer Lifetime Value
• Develop the campaign and communications strategy in Klaviyo
• Manage data-driven, segmented newsletters aligned with customer and business objectives
• Further develop customer lifecycle communications, from welcome and post-purchase messaging through cross-selling, upselling, replenishment, subscriptions, and win-back campaigns
• Build scalable automations
• Expand WhatsApp marketing, select suitable tools, and develop new CRM channels
• Further develop the subscription model in collaboration with relevant stakeholders
• Own the improvement of subscription conversion, subscription duration, and retention from a CRM perspective
• Develop data-driven hypotheses, prioritize experiments, and scale successful mechanisms
• Ensure clean, consistent data across the store, CRM, and messaging tools
• Manage performance using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient

Senior Marketing Specialist – Retention, Loyalty & Growth