Lyons Magnus

Medical Director

• Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance
• Develop and execute a growth-focused brand strategy driving awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs
• Lead product launches, portfolio optimization, and lifecycle management with a commercial and ROI focus
• Design and execute integrated, multi-channel marketing programs across digital, educational, events, and content channels
• Partner with Sales, Commercial Operations, and Clinical teams on sales enablement tools, provider programs, and distributor initiatives
• Leverage market research, competitive insights, and provider feedback to inform strategy and optimize investments
• Manage marketing budgets and resource allocation to maximize impact, efficiency, and profitability
• Build, lead, and mentor a high-performing cross-functional team
• Represent the company at industry conferences, provider events, and forums
• Identify and pursue growth opportunities, partnerships, and innovations to expand market share and portfolio growth

Director, Healthcare Marketing – Business Development