Magnifi Financial

Ecommerce

• Evaluate, measure, and continuously improve Magnifi Financial's member-facing digital experience across consumer, business, treasury management, AI, and self-service channels
• Evaluate and optimize AI-enabled member experiences, including use cases, effectiveness, member interactions, knowledge gaps, and responsible implementation
• Own assigned digital experiences and capabilities throughout their lifecycle
• Analyze consumer and commercial digital experiences to improve usability, adoption, member satisfaction, operational efficiency, and business outcomes
• Own the member insight process by synthesizing quantitative and qualitative data, feedback, journey analytics, and behavioral trends
• Establish and monitor performance measures for digital products, enhancements, and strategic initiatives
• Develop and maintain reporting frameworks, dashboards, and performance measures
• Develop and present business cases, including ROI and financial impact analyses
• Lead development and prioritization of the digital product roadmap
• Translate insights into business requirements, functional needs, user stories, process improvements, and measurable outcomes
• Lead digital experience initiatives from discovery through implementation and post-launch optimization
• Lead data-driven testing and optimization using experimentation, usability analysis, member behavior, and performance results
• Collaborate with Commercial, Cash Management, Operations, IT, Risk, Compliance, Information Security, Legal, and other stakeholders
• Monitor trends in digital banking, payments, fintech, AI, and member expectations; conduct competitive analyses
• Manage strategic relationships with digital banking technology vendors
• Provide strategic recommendations to the SVP of Digital Banking and Magnifi leadership
• Participate in community relations efforts

Digital Experience Analyst