Mason

Performance Marketing

• Own day-to-day paid social campaign operations and tactical execution
• Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs
• Translate media strategies into effective paid social campaigns
• Balance performance goals with budget constraints through audience targeting, bidding, and optimization
• Maintain expertise across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit platforms
• Partner with creative teams to develop, test, and iterate on ad creative
• Use A/B testing and performance data to identify winning concepts and address creative fatigue
• Collaborate with Client Services, Creative, Paid Search, and Analytics teams
• Review campaign data, identify trends and optimization opportunities, and deliver data-driven recommendations
• Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily
• Report to the Supervisor of Paid Social

Paid Social Manager