Maven AGI

Performance Marketing

• Own the demand generation strategy and number
• Build and run multi-channel inbound and outbound campaigns, including paid ads, website conversion, technographic targeting, and SDR-run sequences
• Partner daily with SDRs and AEs on campaign handoff, lead quality, and follow-through
• Own the lifecycle marketing and performance marketing platforms
• Build workflows, scoring, routing, and enrichment with GTM Systems
• Build and run ABM programs for strategic accounts, including account selection, tiering, coordinated paid/email/outbound plays, and account-level engagement reporting
• Work with field marketing on conferences, dinners, sponsorships, and campaign integration
• Define and own metrics including MQL-to-SQL conversion, sourced and influenced pipeline, CAC by channel, and speed to lead
• Build trusted attribution reporting
• Test new channels and formats, including intent data, product signals, automated enrichment, and personalization
• Build scalable demand generation systems and playbooks

Demand Generation