MMD Monitors & Displays

Marketing

• Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia
• Develop and challenge country plans against local sales goals, business priorities and market opportunities
• Track competitors, gaming trends, consumer behaviour and market developments
• Shape product positioning with Product Marketing
• Drive brand consistency and quality across consumer-facing activity
• Own the quality, relevance and visibility of consumer-facing website content
• Direct social-channel content with Communications & Advertising
• Lead gaming and consumer product launches across European markets
• Own gaming and consumer partnerships and evaluate their impact and activation
• Lead presence at relevant consumer events and tradeshows
• Improve product visibility, conversion and sell-through across retail and e-tail partners
• Lead, prioritise and develop the Consumer Marketing team
• Own performance KPIs and the marketing budget
• Set B2C strategic direction with Communications & Advertising
• Report performance and review results with the Director and European markets

Gaming & Consumer Marketing Lead