Movement Strategy

Strategy

• Lead the strategic output across a group of technology and entertainment brands
• Own the strategic vision across all group accounts and develop strategy playbooks for new and renewed accounts
• Ensure strategy work is rooted in consumer insight and business understanding
• Translate cultural, audience, platform, and performance insights into strategic narratives
• Lead platform-specific thinking across TikTok, Instagram, YouTube, Facebook, X, and emerging platforms
• Drive experimentation with new storytelling formats and creative approaches
• Partner with creative teams on platform-native brand work
• Monitor cultural, competitive, and platform shifts and lead strategic pivots
• Integrate research, data, creative, and paid media insights across departments
• Train, guide, mentor, and provide feedback to strategy team members and direct reports
• Partner with the data center on measurement frameworks and reporting
• Apply AI tools for trend identification, workflow enhancements, social listening, and storytelling
• Embed the Chassis data intelligence platform into strategy development and delivery
• Serve as senior strategic advisor to senior clients and build enduring relationships
• Lead day-to-day strategy for one of the agency's largest accounts, from briefs and KPIs through channel strategy
• Manage revenue, margin, burn, staffing, scopes of work, and account expansion opportunities
• Lead strategy for pitches and new business opportunities
• Develop research, creative partnership, storytelling, and presentation skills among junior and mid-level strategists

Group Strategy Director