MUVN - Mitfahrgelegenheit für Gegenstände

Performance Marketing

• Own paid campaigns across Meta, Google, Apple Search Ads, and TikTok
• Plan, set up, budget, and optimize campaigns on a daily basis
• Optimize the entire funnel, from first contact and download through registration, transport request, match, and completed transport to repeat usage
• Ensure accurate measurement and the forwarding of relevant events to advertising platforms
• Manage campaigns for shippers and drivers by city, route, and category
• Build and maintain a continuously refreshed creative pipeline including briefs, hooks, UGC, and AI-generated variations
• Systematically test hypotheses, analyze results, and document learnings
• Develop proprietary tools with Claude Code for analysis, reporting, automation, and creative variations
• Verify the accuracy of AI-generated results
• Prepare clear weekly reports for the team and founders, including actionable recommendations
• Monitor formats, algorithm updates, tracking and attribution changes, and derive campaign actions accordingly
• Serve as the point of contact for data-related questions from CRM, SEO, and social media, connecting metrics into a holistic view

Performance Marketing Manager – Paid Ads, Creatives, AI

Data Analyst

• Define core metrics across the entire funnel and establish binding naming conventions and metric definitions
• Reconcile data sources, explain discrepancies, and ensure a consistent answer to every data question
• Make supply, demand, fill rate, and time-to-match measurable at corridor level
• Build a lightweight, connected data stack from the warehouse through the transformation layer to the BI tool, and select the architecture and tools
• Integrate idempotent, testable, and documented data pipelines
• Implement source validation and identify discrepancies at an early stage
• Analyze root causes of errors and plan verified backfills
• Conduct management reporting as well as cohort, retention, pricing, funnel, and marketing performance analyses
• Answer ad hoc questions and turn recurring questions into self-service reports
• Translate requirements from the founding team, Marketing, and Operations into reusable data models
• Document definitions, assumptions, and edge cases in code and documentation
• Build and iterate on AI agents for recurring reports, documentation, and data quality checks
• Maintain machine-readable context files containing conventions, definitions, and domain rules
• Review AI-generated results and take responsibility for their accuracy
• Report directly to the CFO and work closely with the founding team, Marketing, and Operations