National Basketball Association (NBA)

Content Marketing Manager

• Create storytelling in a variety of formats using text, curation, and narrative to uplift video, image, and graphic content
• Curate trending social, news, and media content around the NBA quickly
• Produce compelling news content
• Build, publish, and program vertical stories within the NBA App and NBA.com, primarily around games and game-related content
• Write copy for vertical stories, video titles and descriptions, articles, and featured placements across NBA digital channels
• Follow blended AP and NBA style guides
• Communicate with team members across various assignments and take the lead on specific responsibilities when appropriate
• Create fan-centric content with the Social & Digital Content Team across digital platforms
• Use editorial judgment, data, and knowledge of NBA fans to determine where, how, and when content should be programmed
• Work with the Content Creation team to optimize video-centric NBA App connected-device and mobile experiences
• Segment, build, and publish push notifications for NBA App users
• Promote NBA League Pass and NBA ID campaigns throughout the season
• Research and introduce new content ideas
• Participate actively in content planning

Project Employee, Digital Content Publishing – NBA App

• Publish and program content across the NBA App, NBA.com, newsletters, push notifications, and other digital channels
• Create storytelling in text, curation, and narrative formats to support video, image, and graphic content
• Curate trending NBA social, news, and media content and produce news content quickly
• Build, publish, and program vertical stories focused on games and game-related content
• Write copy, titles, and descriptions for videos, articles, and featured placements while following AP and NBA style guides
• Collaborate with team members across assignments and know when to ask questions or take the lead
• Create fan-centric content with the Social & Digital Content Team across video, editorial, photo, graphic, and statistical formats
• Use editorial judgment, data, and knowledge of NBA fans to program content on the NBA App and NBA.com
• Work with the Content Creation team to optimize video-centric connected-device and mobile experiences
• Segment, build, and publish push notifications for NBA App users
• Promote NBA League Pass and NBA ID campaigns
• Research and introduce new content ideas and participate in content planning

Administration

• Work game nights in-arena at the scorer's table
• Watch live action and communicate replay reviews and results between the NBA Replay Center and in-arena parties
• Communicate scoring changes and replay review explanations to on-court referees, PA announcer, broadcasters, and statisticians
• Inform referees of free throws to be assessed near the three-point line as instructed by the Replay Center
• Identify and communicate actual or potential replay situations or triggers to the Replay Center
• Manage the replay monitor pregame and during reviews
• Assist and communicate with referees during courtside replay reviews
• Activate the coaches challenge light
• Handle miscellaneous pregame requests

Project Employee, Digital Content Publishing – NBA App

Project Employee, Digital Content Publishing – NBA App

Project Employee, Courtside Administrator