Natural Grocers

Brand Manager

• Develop, test and refine recipes, menus, quick meal ideas and product-use concepts featuring Natural Grocers products
• Research culinary trends, competing products and launch activity and turn findings into recommendations
• Support Natural Grocers Brand Products innovation through culinary research, prototypes, preparation tests and sensory feedback
• Document ingredient quantities, methods, yields, preparation times and substitutions; develop repeatable procedures and training materials
• Partner on themed events, product launches and campaign development, owning assigned projects from planning through delivery
• Develop product-use stories and food content briefs for photography, video, social, email, web and in-store assets
• Recommend culinary messaging, props and food presentation for wellness and brand campaigns
• Develop {N}power meal-deal options, including menus, serving sizes, preparation guidance and visual presentation
• Develop seasonal and national-event food concepts and supporting culinary content
• Plan and execute food photography with the Food Photographer and creative team, including shot concepts, props, styling and product preparation
• Cook and prepare food for social shoots, photography and video production
• Review recipes, prepare shopping lists, source ingredients and manage recipe-demo expenses
• Prepare and cook food in designated Natural Grocers Demo Kitchens and coordinate production schedules
• Collaborate on culinary photo direction, plating, garnishes, food continuity and on-camera demonstrations
• Clean and reset kitchens according to food safety, sanitation and kitchen SOPs
• Develop quick recipes, food tips and preparation demonstrations for social channels
• Improve recipe organization and discovery and curate seasonal, product-focused and event-based recipe collections
• Coordinate nutrition-related guidance or claims through established review processes
• Manage calendars, milestones, dependencies and deliverables; submit and track Lytho requests
• Coordinate with merchandising, product, creative, social, video, web, nutrition education, store and external partner teams
• Plan ingredient and production needs within approved budgets and recommend improvements based on performance feedback
• Attend scheduled in-person cooking and production sessions, generally Monday through Friday, approximately three to four 6–8-hour days per month

Culinary Innovation – Brand Marketing Manager

Digital Marketing

• Assist in creating content for Natural Grocers' social media channels, including Instagram, Facebook, TikTok, Pinterest, Threads, and YouTube
• Support social video production by developing concepts, shot lists, scripts, and filming content
• Appear and speak on camera for social media and other brand-facing digital content
• Participate in brainstorming sessions and contribute creative ideas for campaigns, promotions, and social content
• Coordinate influencer partnerships, including outreach, product shipments, communication, contracts, and content tracking
• Maintain content calendars, project timelines, and campaign documentation
• Assist with social listening and trend monitoring
• Identify opportunities to grow social media following and expand reach
• Assist with digital advertising creative development and campaign coordination
• Monitor and assist with customer service and community management
• Provide administrative and project support for the Digital Marketing team

Culinary Innovation – Brand Marketing Manager

Digital Marketing Coordinator