O'Reilly

Marketing

• Support O'Reilly's enterprise marketing programs, emphasizing field events, tradeshows, integrated campaigns, and performance analysis
• Develop and own campaign briefs, project plans, and timelines
• Lead integrated campaigns across email, landing pages, paid media, webinars, content, direct mail, and sales follow-up
• Manage in-person and virtual events from planning through post-event analysis
• Review, negotiate, and execute event contracts
• Manage event budgets, expenses, forecasts, vendors, logistics, lead capture, staffing, collateral, graphics, and swag
• Research and recommend trade shows and events using cost, attendance, and ROI analysis
• Develop pre-event and post-event campaign plans with Sales and Marketing Operations
• Coordinate shipping, customs documentation, and international clearances
• Partner with Sales on targeting, staffing, enablement, lead follow-up, and lead-quality feedback
• Work with Marketing Operations on campaign tracking, lead routing, data reconciliation, and campaign records
• Manage vendor relationships and monitor deliverables and costs
• Gather and report engagement, lead, conversion, pipeline, cost-per-lead, and ROI performance
• Maintain the marketing calendar, project-management system, governance documentation, approvals, version control, and quality assurance
• Use and evaluate AI and automation tools for research, content, planning, personalization, reporting, and workflow efficiency
• Perform other related marketing responsibilities as business needs evolve

Explore Field Marketing Specialist at O'Reilly. Review requirements and application details.