Demonstrates expertise in managing integrated marketing campaigns, including event planning, budget management, and performance analysis. Proficient in utilizing CRM and marketing automation tools to enhance lead generation and sales enablement.

Highest-signal resume keywords

B2B Integrated Marketing ExperienceEvent ManagementProject Management SkillsAnalytical SkillsCRM and Marketing Automation Knowledge

About the role

Key responsibilities & impact

Support O'Reilly's enterprise marketing programs, emphasizing field events, tradeshows, integrated campaigns, and performance analysis
Develop and own campaign briefs, project plans, and timelines
Lead integrated campaigns across email, landing pages, paid media, webinars, content, direct mail, and sales follow-up
Manage in-person and virtual events from planning through post-event analysis
Review, negotiate, and execute event contracts
Manage event budgets, expenses, forecasts, vendors, logistics, lead capture, staffing, collateral, graphics, and swag
Research and recommend trade shows and events using cost, attendance, and ROI analysis
Develop pre-event and post-event campaign plans with Sales and Marketing Operations
Coordinate shipping, customs documentation, and international clearances
Partner with Sales on targeting, staffing, enablement, lead follow-up, and lead-quality feedback
Work with Marketing Operations on campaign tracking, lead routing, data reconciliation, and campaign records
Manage vendor relationships and monitor deliverables and costs
Gather and report engagement, lead, conversion, pipeline, cost-per-lead, and ROI performance
Maintain the marketing calendar, project-management system, governance documentation, approvals, version control, and quality assurance
Use and evaluate AI and automation tools for research, content, planning, personalization, reporting, and workflow efficiency
Perform other related marketing responsibilities as business needs evolve

Requirements

What you’ll need

Must reside within 60 miles of the Santa Rosa office
Bachelor's degree or equivalent combination of education and relevant experience
3+ years of B2B integrated marketing, field marketing, demand generation, lead management, or integrated campaign experience
Experience coordinating integrated programs across email, landing pages, paid media, webinars, content, and sales follow-up
Experience managing vendor and contract workflows, event budgets, lead-capture processes, sales enablement and staffing plans, pre-event and post-event campaigns, and pipeline or return-on-investment analysis
Knowledge of customs documentation and international clearance processes required
Demonstrated experience independently managing in-person or virtual events, tradeshows, or field marketing programs from planning through post-event analysis
Strong project-management skills
Strong analytical skills and ability to interpret marketing and sales data and reconcile data from multiple systems
Excellent attention to detail and quality control
Clear written, verbal, and presentation skills
Sound judgment and initiative
Ability to collaborate, incorporate feedback, shift priorities, and meet deadlines in a remote cross-functional environment
Working knowledge of CRM, marketing automation, analytics, and project-management platforms
Knowledge of applying generative AI and automation tools responsibly to marketing workflows
Ability to travel up to 10 percent, including occasional evening and weekend events
Ability to perform computer-based work and participate in extended video conferences
Ability to move event materials weighing up to 20 pounds
Ability to travel to meetings, tradeshows, events, and the Santa Rosa office as required
O'Reilly Media Inc. cannot provide visa sponsorship or immigration support

Benefits

Comp & perks

Hybrid work arrangement, primarily remote
Regular virtual touchpoints and async-friendly communication
Travel to field events and tradeshows
Ability to work with generative AI and automation tools
Reasonable accommodation for physical requirements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign DevelopmentLead ManagementBudget ManagementROI AnalysisVendor ManagementCustoms Documentation KnowledgeData ReconciliationPerformance AnalysisEvent PlanningSales Enablement

Soft Skills

Attention to DetailClear Communication SkillsCollaborationInitiativeJudgment

Tools & Technologies

CRM PlatformsMarketing Automation ToolsAnalytics ToolsProject Management SoftwareAI and Automation Tools

Certifications & Qualifications

Bachelor's Degree or Equivalent Experience

Industry Keywords

Field MarketingDemand GenerationTradeshowsPerformance AnalysisLead Capture