OptiNizers

Social Media Manager

• Edit and repurpose short-form videos for Instagram and other social media platforms
• Prepare captions, graphics, and supporting content
• Transform existing content into polished, engaging, platform-ready posts
• Ensure content follows the client’s brand, tone, and communication style
• Research relevant trends, topics, hashtags, and content ideas
• Organize content assets for easy access and future use
• Manage the client’s social media accounts and daily content activities
• Schedule and publish posts, Reels, stories, and other social media content
• Maintain a consistent content calendar and posting schedule
• Monitor comments, messages, and basic audience engagement
• Keep social media profiles organized, updated, and aligned with the client’s brand
• Track basic content performance and provide updates or recommendations
• Support content ideas based on the client’s goals and audience
• Assist with content optimization for search and audience engagement
• Identify opportunities to improve social media presence and content performance
• Assist with Generative Engine Optimization initiatives
• Support content visibility across AI-powered search and answer platforms using provided GEO training and AI-assisted workflows
• Provide occasional client outreach and follow-up support
• Prepare messages, track responses, and maintain timely follow-ups as needed
• Collaborate regularly with the client and OptiNizers team