Ourofino Agrociência

General

• Conduct field visits to distributors, cooperatives, independent producers, agribusinesses, points of sale, universities, and other stakeholders, identifying market needs, behaviors, and expectations
• Provide guidance and support to drive sales success, achieve targets, and support organizational growth
• Develop technical materials on products
• Write technical notes and articles for trade and scientific publications, blogs, conferences, scientific papers, magazines, and internal communications tools
• Serve as the business unit’s specialized technical reference
• Share knowledge and train employees in the relevant area and related departments
• Contribute to new product development by suggesting formulas, monitoring projects, and supporting the definition of clinical study protocols
• Support new product launches by developing technical and marketing materials, delivering training, and building relationships with key opinion leaders

Technical Specialist – Poultry & Swine

Performance Marketing

• Visit veterinarians and influencers in the pet market to generate demand for Ourofino products.
• Monitor key performance indicators and present results to sales teams and distributors.
• Conduct technical training and development sessions for customers, distributors, and sales teams, recording completed activities on corporate platforms.
• Provide technical support to customers and assist with inquiries related to Customer Service when necessary.

Demand Generation Consultant – Companion Animals

Product Marketing

• Lead commercial portfolio management, ensuring alignment with the company’s strategic objectives and defining investment, expansion, repositioning, and product discontinuation priorities
• Build and implement short- and medium-term portfolio roadmaps, identifying gaps, needs, and growth opportunities by crop, region, channel, and market segment
• Monitor product performance indicators, including revenue, margin, profitability, market share, ROI, pricing, and lifecycle
• Lead periodic portfolio reviews based on financial, strategic, regulatory, and market criteria
• Develop support and expansion plans for mature products and maximize return on investment throughout the product lifecycle
• Lead Business Case analyses for new products, acquisitions, licensing agreements, and line extensions
• Develop financial and strategic scenarios to support decision-making
• Propose differentiation, positioning, and value-capture strategies
• Coordinate the new product launch process, from pre-launch through market entry
• Develop integrated Go-to-Market plans in partnership with Marketing, Sales, and Trade Marketing
• Coordinate portfolio committees and cross-functional teams involving Marketing, Commercial, Supply Chain, Industrial Operations, R&D, Regulatory Affairs, and Finance
• Influence stakeholders to ensure the execution of strategic projects and serve as a technical reference for analysts and specialists in the area
• Monitor market trends, technologies, competitors, and industry developments
• Support strategic negotiations with partners, suppliers, and technology companies
• Strengthen the Ourofino brand by promoting the product portfolio and participating in events and activities related to agribusiness
• Travel frequently as required by the role

Technical Specialist – Poultry & Swine

Demand Generation Consultant – Companion Animals

Product Marketing Coordinator