Pavilion

Chief Marketing Officer

• Lead Pavilion's marketing function and drive growth across new membership bookings, renewals, and new products
• Oversee product marketing, lifecycle marketing, performance marketing, digital and web experience, brand and content, and sales enablement
• Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan
• Hold executive peers accountable for agreed goals and commitments
• Build confidence and motivation within the marketing team
• Develop team leaders and recommend hiring or agency support
• Establish regular performance reviews with leadership, Finance, and RevOps
• Own the marketing plan and budget against agreed targets
• Lead performance marketing across paid media, SEO, AEO, and event acquisition
• Allocate spend based on cash bookings, acquisition cost, retention, and payback
• Test new channels to reach GTM professionals globally
• Set priorities for AI agents and automated workflows
• Lead lifecycle programs improving activation, engagement, upgrades, and renewal bookings
• Partner on onboarding, nurture, milestone communications, renewal outreach, and member handoffs
• Build referral, upgrade, and win-back programs
• Lead product marketing across Pavilion's B2C and B2B offerings
• Develop go-to-market plans for courses and own B2B marketing for bulk Learn courses
• Lead sales enablement and final-stage prospect conversion
• Manage Synapsa and 1Mind playbooks and responses
• Track conversion to paid bookings and improve campaigns and outreach
• Lead Pavilion's brand presence across web, social, events, and content
• Oversee thought leadership, PR, and storytelling grounded in member outcomes

Explore Chief Marketing Officer at Pavilion. Review requirements and application details.